1Praise for The Personal MBA “Fundamentals are fundamentals. Whether you’re an entrepreneur or an executive at a Fortune 500 company, this book will help you succeed.” —John Mang, Vice ...

1JOSH KAUFMAN The Personal MBA A World-class Business Education in a Single Volume Contents Key Terms A Note to the Reader Introduction: Why Read This Book? You Don’t Need to Know I...

1Table of Contents Epigraph Title Page Copyright Page Dedication Chapter 1 - WHY READ THIS BOOK? Chapter 2 - VALUE CREATION Chapter 3 - MARKETING Chapter 4 - SALES Chapter 5 - VALUE ...