ThePersonalMBA_AWorld-classBusinessEduca.epub

JOSH KAUFMAN The Personal MBA A World-class Business Education in a Single Volume End Result Qualification Point of Market Entry Addressability Desire Visualization Framing Free Permission Hook Call-To-Action (CTA) Narrative Controversy Reputation 3 Sales Transaction Trust Common Ground Pricing Uncertainty Principle Four Pricing Methods Price Transition Shock Value-Based Selling Education-Based Selling Next Best Alternative Exclusivity Three Universal Currencies Three Dimensions of Negotiation Buffer Persuasion Resistance Reciprocation Damaging Admission Barriers to Purchase Risk Reversal Reactivation 4 Value Delivery Value Stream Distribution Channel The Expectation Effect Predictability Throughput Duplication Multiplication Scale Accumulation Amplification Barrier to Competition Force Multiplier Systemization 5 Finance Profit Profit Margin Value Capture Sufficiency Valuation Cash Flow Statement Income Statement Balance Sheet Financial Ratios Cost-Benefit Analysis Four Methods to Increase Revenue Pricing Power Lifetime Value Allowable Acquisition Cost (AAC) Overhead Costs: Fixed and Variable Incremental Degradation Breakeven Amorti......