ThePersonalMBA_AWorld-classBusinessEduca.epub
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2024-08-07 23:04:39
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文档简介:
JOSH KAUFMAN
The Personal MBA
A World-class Business Education in a Single Volume
Contents
Key Terms
A Note to the Reader
Introduction: Why Read This Book?
You Don’t Need to Know It All
No Experience Necessary
Questions, Not Answers
Mental Models, Not Methods
My “Personal” MBA
A Self-Directed Crash Course in Business
The Wheat and the Chaff
The Personal MBA Goes Global
Munger’s Mental Models
Connecting the Dots
For the Skeptics
Should You Go to Business School?
Three Big Problems with Business Schools
Delusions of Grandeur
Your Money AND Your Life
Breaking Out the Benjamins
What an MBA Will Actually Get You
Where Business Schools Came From
In Search of Distribution
Playing with Fire
No Reason to Change
The Single Benefit of Business Schools
I Owe, I Owe—It’s Off to Work I Go
A Better Way
What You’ll Learn in This Book
How to Use This Book
1 Value Creation
The Five Parts of Every Business
Economically Valuable Skills
The Iron Law of the Market
Core Human Drives
Status Seeking
Ten Ways to Evaluate a Market
The Hidden Benefits of Competition
The Mercenary Rule
The Crusader Rule
Twelve Standard Forms of Value
Form of Value #1: Product
Fo......
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