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JOSH KAUFMAN The Personal MBA A World-class Business Education in a Single Volume Contents Key Terms A Note to the Reader Introduction: Why Read This Book? You Don’t Need to Know It All No Experience Necessary Questions, Not Answers Mental Models, Not Methods My “Personal” MBA A Self-Directed Crash Course in Business The Wheat and the Chaff The Personal MBA Goes Global Munger’s Mental Models Connecting the Dots For the Skeptics Should You Go to Business School? Three Big Problems with Business Schools Delusions of Grandeur Your Money AND Your Life Breaking Out the Benjamins What an MBA Will Actually Get You Where Business Schools Came From In Search of Distribution Playing with Fire No Reason to Change The Single Benefit of Business Schools I Owe, I Owe—It’s Off to Work I Go A Better Way What You’ll Learn in This Book How to Use This Book 1 Value Creation The Five Parts of Every Business Economically Valuable Skills The Iron Law of the Market Core Human Drives Status Seeking Ten Ways to Evaluate a Market The Hidden Benefits of Competition The Mercenary Rule The Crusader Rule Twelve Standard Forms of Value Form of Value #1: Product Fo......

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