ThePersonalMBA_MastertheArtofBusiness

Table of Contents Epigraph Title Page Copyright Page Dedication Chapter 1 - WHY READ THIS BOOK? Chapter 2 - VALUE CREATION Chapter 3 - MARKETING Chapter 4 - SALES Chapter 5 - VALUE DELIVERY Chapter 6 - FINANCE Chapter 7 - THE HUMAN MIND Chapter 8 - WORKING WITH YOURSELF Chapter 9 - WORKING WITH OTHERS Chapter 10 - UNDERSTANDING SYSTEMS Chapter 11 - ANALYZING SYSTEMS Chapter 12 - IMPROVING SYSTEMS Acknowledgements APPENDIX A - HOW TO CONTINUE YOUR BUSINESS STUDIES APPENDIX B - FORTY-NINE QUESTIONS TO IMPROVE YOUR RESULTS NOTES INDEX “Fundamentals are fundamentals. Whether you’re an entrepreneur or an executive at a Fortune 50 company, this book will help you succeed.” —John Mang, Vice President of Japan Fabric & Home Care, Procter & Gamble “This book goes far beyond business: I used the marketing, sales, and communication principles in this book to complete my PhD and land a highly competitive postdoc and professorship at a world-class research university. Whatever you do for a living, this book will help you do it even better.” —Dr. Zachary Gagnon, Assistant Professor of Chemical Engineering, Johns Hopkins University “If you......