Obviously Awesome_ How to Nail Product P.epub

Praise for Obviously Awesome “April Dunford is the master at positioning and bringing B 2 B tech to market. Obviously Awesome pulls together two decades of her experience into a brilliant step-by-step book that actually shows us how to do positioning, rather than just talking about it—with great examples and a few chuckles along the way.” Rich Mironov , CEO and product management guru “In this valuable book, April Dunford proves that products can be transformed by changing their context. Obviously Awesome is a must-read for any founder, marketer or salesperson struggling to make their product stand out in crowded markets. We spend a lot of time talking about product and engineering, and not enough time thinking about marketing and positioning —this book can help change that.” Kirk Simpson , co-founder and CEO of Wave “Three years ago, April Dunford contributed invaluable work for Redgate, helping us position our company around a reframed area with more growth opportunities and a bigger mission than we had before. Since then our revenues have grown substantially, in part due to our better positioning. In her new book, Obvious......