PredictablyIrrational,RevisedandExpanded.epub

Predictably irrational revised and expanded edition The Hidden Forces That Shape Our Decisions Dan Ariely Dedication To my mentors, colleagues, and students— who make research exciting CHAPTER 10 - The Effect of Expectations Why the Mind Gets What It Expects CHAPTER 11 - The Power of Price Why a 50-Cent Aspirin Can Do What a Penny Aspirin Can’t CHAPTER 12 - The Cycle of Distrust CHAPTER 13 - The Context of Our Character, Part I Why We Are Dishonest, and What We Can Do about It CHAPTER 14 - The Context of Our Character, Part II Why Dealing with Cash Makes Us More Honest CHAPTER 15 - Beer and Free Lunches What Is Behavioral Economics, and Where Are the Free Lunches? THANKS LIST OF COLLABORATORS NOTES BIBLIOGRAPHY AND ADDITIONAL READINGS ABOUT THE AUTHOR PRAISE FOR PREDICTABLY IRRATIONAL COPYRIGHT ABOUT THE PUBLISHER ......