PredictablyIrrational,RevisedandExpanded.epub

Predictably irrational revised and expanded edition The Hidden Forces That Shape Our Decisions Dan Ariely Dedication To my mentors, colleagues, and students— who make research exciting Contents DEDICATION INTRODUCTION How an Injury Led Me to Irrationality and to the Research Described Here CHAPTER 1 - The Truth about Relativity Why Everything Is Relative—Even When It Shouldn’t Be CHAPTER 2 - The Fallacy of Supply and Demand Why the Price of Pearls—and Everything Else—Is Up in the Air CHAPTER 3 - The Cost of Zero Cost Why We Often Pay Too Much When We Pay Nothing CHAPTER 4 - The Cost of Social Norms Why We Are Happy to Do Things, but Not When We Are Paid to Do Them CHAPTER 5 - The Power of a Free Cookie CHAPTER 6 - The Influence of Arousal Why Hot Is Much Hotter Than We Realize CHAPTER 7 - The Problem of Procrastination and Self-Control Why We Can’t Make Ourselves Do What We Want to Do CHAPTER 8 - The High Price of Ownership Why We Overvalue What We Have CHAPTER 9 - Keeping Doors Open Why Options Distract Us from Our Main Objective CHAPTER 10 - The Effect of Expectations Why the Mind Gets What It Expects CHA......