TheUndoingProject_AFriendshipThatChanged.epub

For Dacher Keltner My Chief Jungle Guide Doubt is not a pleasant condition, but certainty is an absurd one. —Voltaire CONTENTS Introduction: THE PROBLEM THAT NEVER GOES AWAY 1 MAN BOOBS 2 THE OUTSIDER 3 THE INSIDER 4 ERRORS 5 THE COLLISION 6 THE MIND’S RULES 7 THE RULES OF PREDICTION 8 GOING VIRAL 9 BIRTH OF THE WARRIOR PSYCHOLOGIST 10 THE ISOLATION EFFECT 11 THE RULES OF UNDOING 12 THIS CLOUD OF POSSIBILITY Coda: BORA-BORA A Note on Sources Acknowledgments T h e U N D O I N G P R O J E C T Introduction THE PROBLEM THAT NEVER GOES AWAY B ack in 2003 I published a book, called Moneyball , about the Oakland Athletics’ quest to find new and better ways to value baseball players and evaluate baseball strategies. The team had less money to spend on players than other teams, and so its management, out of necessity, set about rethinking the game. In both new and old baseball data—and in the work of people outside the game who had analyzed that data—the Oakland front office discovered what amounted to new baseball knowledge. That knowledge allowed them to run circles around the managements of other baseball teams. They f......