Nudge_ImprovingDecisionsAboutHealth,Weal.epub

Praise for Nudge “Politically this is, at the moment, hot stuff…. Obamistas are said to be reading Nudge in an attempt to discover how and when people should be gently maneuvered into doing the right thing. The planet may depend on this, as may our health and pension prospects. People can be nudged into saving energy, stopping smoking, and saving more. Nudging is the new politics.” —The Sunday Times (London) “This is an engaging, informative, and thoroughly delightful book. Thaler and Sunstein provide important lessons for structuring social policies so that people still have complete choice over their own actions, but are gently nudged to do what is in their own best interests. Well done.” —Don Norman, author of The Design of Everyday Things and The Design of Future Things “There are superb insights in Nudge .” —Financial Times “Richard Thaler and Cass Sunstein’s Nudge is a wonderful book: more fun than any important book has a right to be—and yet it is truly both.” —Roger Lowenstein, author of When Genius Failed “What’s most provocative is their belief that ‘choice architects’—everyone from divorce lawyers to cafeteria managers—c......