FacebookMarketingandAdvertisingin2016_Wh.epub

TABLE OF CONTENTS TITLE PREFACE CHAPTER 1: What is your purpose of advertising on Facebook? CHAPTER 2: The basics of Facebook marketing What is a Facebook profile? What is the news feed? What is a Facebook page? What is a Facebook group? What is an event on Facebook? What is an app on Facebook? 80/20 principle: Learn what you do as a user on Facebook CHAPTER 3: Facebook marketing basic functions and strategies for success Which to use? Facebook page, group or profile? Using your Facebook profile to add friends and message is easier to start Making a Facebook group is the easiest way to build relationships How to create a Facebook group and start it successfully? Focus on Cost Per Action (CPA) completely and ignore other data Assume you do not know anything and find what works in the data Targeting countries for likes, leads, affiliate offers and sales The 80/20 principle in Facebook ads and marketing will set you free CHAPTER 6: Facebook audiences and retargeting Facebook ads audience types: custom, lookalike and saved Customer list and website traffic custom audiences How to create and install the new Facebook pixel ......