StartwithWhy_HowGreatLeadersInspireEvery.epub

SIMON SINEK Start with Why How Great Leaders Inspire Everyone to Take Action Contents Introduction: Why Start with Why? PART 1: A WORLD THAT DOESN’T START WITH WHY 1. Assume You Know 2. Carrots and Sticks PART 2: AN ALTERNATIVE PERSPECTIVE 3. The Golden Circle 4. This Is Not Opinion, This Is Biology 5. Clarity, Discipline and Consistency PART 3: LEADERS NEED A FOLLOWING 6. The Emergence of Trust 7. How a Tipping Point Tips PART 4: HOW TO RALLY THOSE WHO BELIEVE 8. Start with WHY, but Know HOW 9. Know WHY. Know HOW. Then WHAT? 10. Communication Is Not About Speaking, It’s About Listening PART 5: THE BIGGEST CHALLENGE IS SUCCESS 11. When WHY Goes Fuzzy 12. Split Happens PART 6: DISCOVER WHY 13. The Origins of a WHY 14. The New Competition Acknowledgments Notes ABOUT THE AUTHOR Simon Sinek teaches leaders and organizations how to inspire people. He has been invited to talk to top teams at Microsoft, American Express, the United Nations and the Pentagon. His famous TED talk has been viewed more than 500,000 times. He lives in New York. www.startwithwhy.com START WITH WHY ‘One of the most useful ......