FortuneTheGreatestBusinessDecisionsofAll.epub

. The Greatest BUSINESS DECISIONS of All Time HOW APPLE, FORD, IBM, ZAPPOS, AND OTHERS MADE RADICAL CHOICES THAT CHANGED THE COURSE OF BUSINESS. By Verne Harnish and the Editors of Fortune Foreword by Jim Collins . TO DECISION-MAKERS WHO KEEP MAKING THE TOUGH CALLS . TABLE OF CONTENTS Foreword BY JIM COLLINS Introduction By VERNE HARNISH Chapter 1 Apple Brings Back Steve Jobs By ADAM LASHINSKY Chapter 2 How Free Shipping Saved Zappos By JENNIFER REINGOLD Chapter 3 Why Samsung Lets Its Stars Goof Off BY NICHOLAS VARCHAVER Chapter 4 At Johnson & Johnson, the Shareholder Comes Last BY TIMOTHY K. SMITH Chapter 5 Why Daydreaming Pays Off Big at 3M IBM’s Operation Bear Hug BY ADAM LASHINSKY Chapter 15 Wal-Mart Creates the 6 a.m. Meeting BY HANK GILMAN Chapter 16 Eli Whitney: Is Your Business in Trouble? Pivot! BY GEOFF COLVIN Chapter 17 The HP Way BY DAVID A. KAPLAN Chapter 18 Henry Ford Doubles Workers’ Wages BY ALEX TAYLOR III About the Authors GEOFF COLVIN, HANK GILMAN, DAVID A. KAPLAN, ADAM LASHINSKY, BRIAN O’KEEFE, JENNIFER REINGOLD, TIMOTHY K. SMITH, ALEX TAYLOR III, NICHOLAS VARCHAVER . FOREWORD By JIM COLL......