GrowthHackerMarketing_APrimerontheFuture.epub

Contents Author Bio Also by Ryan Holiday Title Page Copyright Page Epigraph GROWTH HACKER MARKETING An Introduction to Growth Hacking STEP 1 It Begins with Product Market Fit STEP 2 Finding Your Growth Hack STEP 3 Turn 1 into 2 and 2 into 4—Going Viral STEP 4 Close the Loop: Retention and Optimization My Conversion: Putting the Lessons into Practice Special Bonus Becoming a Growth Hacker: The Next Steps Endnotes PORTFOLIO / PENGUIN GROWTH HACKER MARKETING Ryan Holiday is a media strategist for notorious clients such as Tucker Max and Dov Charney. After dropping out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power , he went on to advise many bestselling authors, businesses, and multiplatinum musicians. He is currently the director of marketing at American Apparel, where his work is internationally known. His campaigns have been used as case studies by Twitter, YouTube, and Google and written about in Ad Age , The New York Times , Gawker , and Fast Company . He currently lives in New Orleans. Visit RyanHoliday.net . Also by RYAN HOLIDAY Trust Me, I’m Lying: Confessions of a Media......