CrossingtheChasm,3rdEdition_Marketingand.epub

Dedication To Marie Contents Dedication Author’s Note Part I: Discovering the Chasm Introduction: If Mark Zuckerberg Can Be a Billionaire 1 - High-Tech Marketing Illusion 2 - High-Tech Marketing Enlightenment Part II: Crossing the Chasm 3 - The D-Day Analogy 4 - Target the Point of Attack 5 - Assemble the Invasion Force 6 - Define the Battle 7 - Launch the Invasion Conclusion: Leaving the Chasm Behind Appendix 1: The High-Tech Market Development Model Appendix 2: The Four Gears Model for Digital Consumer Adoption Index About the Author Also by Geoffrey A. Moore Credits Copyright About the Publisher Author’s Note When the proposal for Crossing the Chasm was under negotiation, both the publisher and the author agreed that if the book sold more than five thousand copies, it would be doing well. After all, it was a niche book from an unknown author addressed to the somewhat esoteric challenges of marketing high-tech products. In fact, by the end of the decade, the book had sold more than three hundred thousand copies since its first publication in 1991. Of course, publisher and author were delighted. But the more intere......