TheContentTrap_AStrategist\'sGuidetoDigit.epub
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As of the time of initial publication, the URLs displayed in this book link or refer to existing websites
on the Internet. Penguin Random House LLC is not responsible for, and should not be deemed to
endorse or recommend, any website other than its own or any content available on the Internet
(including without limitation at any website, blog page, information page) that is not created by
Penguin Random House.
Copyright © 2016 by Bharat Anand
All rights reserved.
Published in the United States by Random House, an imprint and division of Penguin Random House
LLC, New York.
R ANDOM H OUSE and the H OUSE colophon are registered trademarks of Penguin Random House
LLC.
Grateful acknowledgment is made to The Economist for permission to reprint the following
advertisements on p. 198: “My husband doesn’t understand me.” Creatives: Gideon Todes & Mike
Harris, Agency: AMVBBDO. © The Economist Newspaper Limited, London; “In opinion polls, 100%
of Economist readers had one.” Creatives: Mike Durban & Tony Strong, Agency: AMVBBDO. © The
Economist Newspaper Limited, London; “Is your indecision final?” Creative: Tim Riley, Agency:
AMVBBDO. © The Economi......
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