TheLeanStartup_HowConstantInnovationCrea.epub

ERIC RIES The Lean Startup How Constant Innovation Creates Radically Successful Businesses Contents Introduction Part One VISION 1. Start 2. Define 3. Learn 4. Experiment Part Two STEER 5. Leap 6. Test 7. Measure 8. Pivot (or Persevere) Part Three ACCELERATE 9. Batch 10. Grow 11. Adapt 12. Innovate 13. Epilogue: Waste Not 14. Join the Movement Endnotes Disclosures Acknowledgments THE LEAN STARTUP Advance praise for The Lean Startup: ‘This book should be mandatory reading for entrepreneurs, and the same goes for managers who want better entrepreneurial instincts. Ries’s book is loaded with fascinating stories – not to mention countless practical principles you’ll dearly wish you’d known five years ago’ Dan Heath, co-author of Switch and Made to Stick ‘Ries shows us how to cut through the fog of uncertainty that surrounds startups. His approach is rigorous; his prescriptions are practical and proven in the field. The Lean Startup could do more to boost global economic growth than any management book written in years’ Tom Eisenmann, professor of entrepreneurship, Harvard Business School ‘The Lean Startup is......