EverybodyLies_BigData,NewData,andWhatthe.epub

DEDICATION To Mom and Dad CONTENTS Cover Title Page Dedication Foreword by Steven Pinker Introduction: The Outlines of a Revolution PART I: DATA, BIG AND SMALL 1. Your Faulty Gut PART II: THE POWERS OF BIG DATA 2. Was Freud Right? 3. Data Reimagined Bodies as Data Words as Data Pictures as Data 4. Digital Truth Serum The Truth About Sex The Truth About Hate and Prejudice The Truth About the Internet The Truth About Child Abuse and Abortion The Truth About Your Facebook Friends The Truth About Your Customers Can We Handle the Truth? 5. Zooming In What’s Really Going On in Our Counties, Cities, and Towns? How We Fill Our Minutes and Hours Our Doppelgangers Data Stories 6. All the World’s a Lab The ABCs of A/B Testing Nature’s Cruel—but Enlightening—Experiments PART III: BIG DATA: HANDLE WITH CARE 7. Big Data, Big Schmata? What It Cannot Do The Curse of Dimensionality The Overemphasis on What Is Measurable 8. Mo Data, Mo Problems? What We Shouldn’t Do The Danger of Empowered Corporations The Danger of Empowered Governments Conclusion: How Many People Finish Books? Acknowledgments Notes Index About the A......