TheArtofDigitalMarketing_TheDefinitiveGu.epub

CONTENTS Cover Title Page Copyright Preface Chapter 1: An Introduction to Digital Marketing What Makes This Book Different? Start with the Customer and Work Backward What Are the 3i Principles? Chapter 2: Search Engine Optimization An Introduction Search Engine Result Pages: Positioning Search Behavior Stage 1: Goals Stage 2: On-Page Optimization Stage 3: Off-Page Optimization Stage 4: Analyze So, What Have You Learned in This Chapter? Chapter 3: Pay Per Click An Introduction Stage 1: Goals Stage 2: Setup Stage 3: Manage Stage 4: Analyze So, What Have You Learned in This Chapter? Chapter 4: Digital Display Advertising An Introduction Display Advertising: An Industry Overview Figure 2.4 Figure 2.5 Figure 2.6 Figure 2.7 Figure 2.8 Figure 2.9 Figure 2.10 Figure 2.11 Figure 2.12 Figure 2.13 Figure 2.14 Figure 2.15 Figure 2.16 Figure 2.17 Figure 3.1 Figure 3.2 Figure 3.3 Figure 3.4 Figure 3.5 Figure 3.6 Figure 3.7 Figure 3.8 Figure 3.9 Figure 3.10 Figure 3.11 Figure 3.12 Figure 3.13 Figure 3.14 Figure 3.15 Figure 3.16 Figure 3.17 Figure 3.18 Figure 3.19 Figure 3.20 Figure 3.21 Figure 3......