TheArtofDigitalMarketing_TheDefinitiveGu.epub

CONTENTS Cover Title Page Copyright Preface Chapter 1: An Introduction to Digital Marketing What Makes This Book Different? Start with the Customer and Work Backward What Are the 3i Principles? Chapter 2: Search Engine Optimization An Introduction Search Engine Result Pages: Positioning Search Behavior Stage 1: Goals Stage 2: On-Page Optimization Stage 3: Off-Page Optimization Stage 4: Analyze So, What Have You Learned in This Chapter? Chapter 3: Pay Per Click An Introduction Stage 1: Goals Stage 2: Setup Stage 3: Manage Stage 4: Analyze So, What Have You Learned in This Chapter? Chapter 4: Digital Display Advertising An Introduction Display Advertising: An Industry Overview Stage 1: Define Stage 2: Format Stage 3: Configure Stage 4: Analyze So, What Have You Learned in This Chapter? Chapter 5: Email Marketing An Introduction Stage 1: Data—Email Marketing Process Stage 2: Design and Content Stage 3: Delivery Stage 4: Discovery So, What Have You Learned in This Chapter? Chapter 6: Social Media Marketing (Part 1) An Introduction Stage 1: Goals Stage 2: Channels So, What Have You Learned in This Chapte......