WebAnalyticsStrategiesforInformationProf.epub

Web Analytics Strategies for Information Professionals ALA TECHSOURCE PURCHASES FUND ADVOCACY, AWARENESS, AND ACCREDITATION PROGRAMS FOR LIBRARY PROFESSIONALS WORLDWIDE. Web Analytics Strategies for Information Professionals A LITA Guide Tabatha Farney and Nina McHale AN IMPRINT OF THE AMERICAN LIBRARY ASSOCIATION CHICAGO 2013 © 2013 by the American Library Association. Any claim of copyright is subject to applicable limitations and exceptions, such as rights of fair use and library copying pursuant to Sections 107 and 108 of the U.S. Copyright Act. No copyright is claimed for content in the public domain, such as works of the U.S. government. Extensive effort has gone into ensuring the reliability of the information in this book; however, the publisher makes no warranty, express or implied, with respect to the material contained herein. ISBNs: 978-1-55570-897-9 (paper); 978-1-55570-954-9 (PDF); 978-1-55570-955-6 (ePub); 978-1-55570-956-3 (Kindle). For more information on digital formats, visit the ALA Store at alastore.ala.org and select eEditions. Library of Congress Cataloging-in-Publication Data Farney, Tabatha. Web analytic......