TheCopywriter\'sHandbook(MagneticWords)_R.epub

How To Increase Sales, Traffic, Subscription Using Words-Hooks? Nobody reads everything he sees… People save their time… So if you want to catch their eyes you need to do it QUICKLY … But how? It’s not a difficult task… All you need is to use in your heading words which switch on the EMOTIONS … Let’s imagine that you sell the program for traffic increase… So you mustn’t write like this: “Increase your traffic with this program!” It would be better if you write: “The approved soft to increase the traffic! - Guaranteed!” The difference is not so dramatic… But it’s not the case… The second title contains the statement about the approval and guaranty which are not presented in the first one. It neutralizes distrust of the client and relaxes him, informing him, that somebody has already tried the program and remained very satisfied with it. Plus it promises guaranty of course… People are cautious and distrustful … They are controlled by special mental programs which tell them: “Don’t believe!”, “Ask for approval!”, “Watch out not to be stiffed!” That’s what you use! Ok… You attracted the attention… But how to keep it and ge......