TheJoyofUX_UserExperienceandInteractiveD.epub

The Joy of UX User Experience and Interactive Design for Developers David Platt Boston • Columbus • Indianapolis • New York • San Francisco • Amsterdam • Cape Town Dubai • London • Madrid • Milan • Munich • Paris • Montreal • Toronto • Delhi • Mexico City São Paulo • Sidney • Hong Kong • Seoul • Singapore • Taipei • Tokyo Moshe Raab Editorial Assistant Olivia Basegio Cover Designer Chuti Prasertsith Compositor Shepherd, Inc. To all my students, from whom I learn so much. Contents Foreword About the Author Introduction: UX Rules the Roost Your Biggest Advantage UX Is Not Fonts and Colors Fundamental Example The Three Fundamental Corollaries Example: Save Me? Bake UX In from the Beginning Why Developers Don’t Consider UX Our Projects Are Low-Level, So UX Doesn’t Matter Marketing Decides Our UX We Have a UX Group That Does That Stuff UX Is for the Beret-Heads Where to Get the Skills You Can Do This This Book’s Web Site And Here We Go . . . 1 Personas Putting a Face on the User Creating the Simplest Persona Adding Detail The Big Three Details Business Interaction Hardware and Software Grokkability Items ......