ValidatingProductIdeas_ThroughLeanUserRe.epub

VALIDATING PRODUCT IDEAS THROUGH LEAN USER RESEARCH Tomer Sharon Validating Product Ideas Through Lean User Research By Tomer Sharon Rosenfeld Media, LLC 457 Third Street Brooklyn, New York 11215 USA On the Web: www.rosenfeldmedia.com Please send errors to: errata@rosenfeldmedia.com Publisher: Louis Rosenfeld Managing Editor: Marta Justak Illustrations: Noam Lamdan Story Photographer: Stephen Dobeck Interior Layout Tech: Danielle Foster Cover Design: The Heads of State Indexer: Sharon Shock Proofreader: Sue Boshers © 2016 Rosenfeld Media, LLC All Rights Reserved ISBN: 1-933820-29-2 ISBN-13: 978-1-933820-29-3 LCCN: 2015956988 Printed and bound in the United States of America To Iris, Alma, Sella, and Segev. You make me brave. HOW TO USE THIS BOOK Scan the table of contents to identify a burning question (or questions) you (or your team) currently have about your product users or potential users. Then access the relevant chapter, read its premise, gather your team, roll up your sleeves, and start going through the steps while completing the activities described in them. Who Should Read This Book? The book has two g......