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‘A practical guide on how to start your mobile app company. A must read for anyone who wants to start a mobile app business’ – Riccardo Zacconi, Founder and CEO King Digital (maker of Candy Crush Saga) ‘The first book to take a detailed, insightful behind-the-scenes look at the mobile app world. A must read for anyone who wants to know what it takes to build an app into a successful business’ – Hugo Barra, VP, Xiaomi and former VP Android Product Management, Google ‘George Berkowski knows from the front line how to build fast-scaling digital businesses. Don’t start one of your own without taking his advice’ – David Rowan, Editor, Wired magazine ‘A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app’ – Michael Acton Smith, Founder and CEO, Mind Candy (maker of Moshi Monsters) ‘I loved this book. It provides an entertaining and rigorous yet very practical guide to success in the brave new world of mobile technology. I will never look at apps the same way again’ – Bill Aulet, Managing Director of The Martin Trust Center for MIT Entrepreneurship and author of Discipl......

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