ValuePropositionDesign_HowtoCreateProduc.epub

How to create products and services customers want. Get started with . . . Value Proposition Design strategyzer.com/vpd Written by Alex Osterwalder Yves Pigneur Greg Bernarda Alan Smith Designed by Trish Papadakos WILEY Cover image: Pilot Interactive Cover design: Alan Smith and Trish Papadakos Copyright © 2014 by Alexander Osterwalder, Yves Pigneur, Alan Smith, Greg Bernarda, and Patricia Papadakos. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Per......