Inspired_HowToCreateProductsCustomersLov.epub

INSPIRED HOW TO CREATE PRODUCTS CUSTOMERS LOVE Marty Cagan * * * * * Inspired: How To Create Products Customers Love Smashwords Edition Copyright © 2010 by Marty Cagan Book and cover design by Westminster Promotions * * * * * TABLE OF CONTENTS Introduction Part I—People Chapter 1: Key Roles and Responsibilities Chapter 2: Product Management vs. Product Marketing Chapter 3: Product Management vs. Project Management Chapter 4: Product Management vs. Design Chapter 5: Product Management vs. Engineering Chapter 6: Recruiting Product Managers Chapter 7: Managing Product Managers Chapter 8: Patton’s Advice for Product Managers Chapter 9: Deputy Product Managers Chapter 10: Managing Up Part II—Process Chapter 11: Assessing Product Opportunities Chapter 12: Product Discovery Chapter 13: Product Principles Chapter 14: The Product Council Chapter 15: Charter User Programs Chapter 16: Market Research Chapter 17: Personas for Product Management Chapter 18: Reinventing the Product Spec Chapter 19: Design vs. Implementation Chapter 20: Minimal Product Chapter 21: Product Validation Chapter 22: Prototype Tes......