Competing Against Luck_ The Story of Inn.epub

Contents Cover Title Page Section 1: An Introduction to Jobs Theory Introduction: Why You Should Hire This Book Chapter 1: The Milk Shake Dilemma Chapter 2: Progress, Not Products Chapter 3: Jobs in the Wild Section 2: The Hard Work—and Payoff—of Applying Jobs Theory Chapter 4: Job Hunting Chapter 5: How to Hear What Your Customers Don’t Say Chapter 6: Building Your Résumé Section 3: The Jobs to Be Done Organization Chapter 7: Integrating Around a Job Chapter 8: Keeping Your Eye on the Job Chapter 9: The Jobs-Focused Organization Chapter 10: Final Observations About the Theory of Jobs Acknowledgments Index About the Authors Also by the Authors Copyright About the Publisher SECTION 1 An Introduction to Jobs Theory We’re lost, but we’re making good time! —Yogi Berra Introduction: Why You Should Hire This Book This is a book about progress. Yes, it’s a book about innovation—and how to get better at it. But at its core, this book is about the struggles we all face to make progress in our lives. If you’re like many entrepreneurs and managers, the word “progress” might not spring to mind when you’re trying to innovate. I......