Creativity,Inc.

Copyright © 2014 by Edwin Catmull All rights reserved. Published in the United States by Random House, an imprint and division of Random House LLC, a Penguin Random House Company, New York. R ANDOM H OUSE and the H OUSE colophon are registered trademarks of Random House LLC. LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA Catmull, Edwin E. Creativity, Inc. : overcoming the unseen forces that stand in the way of true inspiration / Ed Catmull with Amy Wallace. pages cm ISBN 978-0-8129-9301-1 eBook ISBN 978-0-679-64450-7 1. Creative ability in business. 2. Corporate culture. 3. Organizational effectiveness. 4. Pixar (Firm) I. Wallace, Amy. II. Title. HD53.C394 2014 658.4′0714—dc23 2013036026 www.atrandom.com Jacket design: Andy Dreyfus Jacket illustration: © Disney • Pixar v3.1 CONTENTS Cover Title Page Copyright Introduction: Lost and Found PART I: GETTING STARTED Chapter 1: Animated Chapter 2: Pixar Is Born Chapter 3: A Defining Goal Chapter 4: Establishing Pixar’s Identity PART II: PROTECTING THE NEW Chapter 5: Honesty and Candor Chapter 6: Fear and Failure Chapter 7: The Hungry Beast and the Ug......