TheSecondComingofSteveJobs

Alan Deutschman BROADWAY BOOKS NEW YORK Contents title page dedication preface 1 next 2 pixar 3 crises 4 comeback 5 apple 6 being steve epilogue: the third coming? acknowledgments index about the author praise for The Second Coming of Steve Jobs copyright To my parents and Katharine And very special thanks to Suzanne Oaks and Suzanne Gluck Preface December 1992 It was all going to hell. His followers were abandoning him. His friends no longer believed in him. The press, which had adored him for so long, now excoriated him. His money was running out. An awesome fortune—nearly squandered. He had made a hundred million in a handful of years, and now he was blowing it just as quickly on his failing startups. Within a few months, it could all be gone. Super rich and world famous in his twenties, and now, in his thirties, he was . . . what? A has-been? A guy who got lucky once but couldn’t do it again? A fallen hero, the victim of his own hubris? He had vowed to show that his precocious success at Apple wasn’t a fluke, that the board had been wrong to kick him out, that he could launch another great company and on......