TheParadoxofChoice
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2024-09-09 23:24:47
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文档简介:
The Paradox of Choice
Why More Is Less
Barry Schwartz
For Ruby and Eliza, with love and hope
Contents
Prologue. The Paradox of Choice: A Road Map
PART I WHEN WE CHOOSE
Chapter 1. Let’s Go Shopping
Chapter 2. New Choices
PART II HOW WE CHOOSE
Chapter 3. Deciding and Choosing
Chapter 4. When Only the Best Will Do
PART III WHY WE SUFFER
Chapter 5. Choice and Happiness
Chapter 6. Missed Opportunities
Chapter 7. “If Only…”: The Problem of Regret
Chapter 8. Why Decisions Disappoint: The Problem of Adaptation
Chapter 9. Why Everything Suffers from Comparison
Chapter 10. Whose Fault Is It? Choice, Disappointment, and Depression
PART IV WHAT WE CAN DO
Chapter 11. What to Do About Choice
Notes
Searchable Terms
Permissions
P.S. Ideas, interviews, & features included in a new
section…
Acknowledgments
About the Author
Praise
Other Books by Barry Schwartz
Copyright
About the Publisher
Prologue
The Paradox of Choice: A Road Map
ABOUT SIX YEARS AGO, I WENT TO THE GAP TO BUY A PAIR OF JEANS. I tend to
wear my jeans until they’re falling apart, so it had been quite a while since
my last purchase......
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