TheStart-UpofYou

To my mom and dad, who have tried to teach me wisdom, and to Michelle, who tries to teach me compassion every day. —RGH To the Mac Doctor, for inspiring me to Think Different. —BTC Contents Cover Title page Copyright Dedication 1 ALL HUMANS ARE ENTREPRENEURS THE NEW WORLD OF WORK WHY THE START-UP OF YOU WHY US? WHY THE URGENCY? Sixty to Zero Detroits Are Everywhere THE PATH TO THE FUTURE The Start-up of You Mind-set: Permanent Beta The Start-up of You Skill Set 2 DEVELOP A COMPETITIVE ADVANTAGE THREE PUZZLE PIECES INFORM YOUR DIRECTION AND COMPETITIVE ADVANTAGE Your Assets Your Aspirations and Values The Market Realities FIT THE PIECES TOGETHER All Advantages Are Local: Pick a Hill That Has Less Competition 3 PLAN TO ADAPT ADAPTIVE START-UPS, ADAPTIVE CAREERS ABZ PLANNING PLAN A: ALMOST READY, AIM, FIRE, AIM, FIRE, AIM, FIRE … PLAN B: PIVOT AS YOU LEARN Occasion Serendipity SYNTHESIZE INFORMATION INTO ACTIONABLE INTELLIGENCE CONCLUSION Connect with Us Further Reading Acknowledgments Notes All human beings are entrepreneurs. When we were in the caves, we were all self-employed … finding our food, feedi......