Switch_HowtoChangeThingsWhenChangeIsHard
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2024-07-14 22:38:21
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CHIP HEATH
THE BESTSELLING AUTHORS
$26.00
Why is it so hard to make lasting
changes in our companies, in our
communities, and in our own lives?
The primary obstacle is a conflict that's built into our brains, say Chip and
Dan Heath, authors of the critically acclaimed bestseller Made to Stick.
Psychologists have discovered that our minds are ruled by two different
systems-the rational mind and
the emotional mind-that compete for control. The rational mind wants a great
beach body; the emotional mind wants that Oreo cookie. The rational mind
wants to change something at work; the emotional mind
loves the comfort of the existing routine.
This tension can doom a change effort-but
if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday
people---employees and managers, parents
and nurses-have united both minds and, as a result, achieved dramatic results:
The lowly medical interns who managed
•
to defeat an entrenched, decades-old medical practice that was endangering
patients (see page 242)
The home-organizing guru who developed
•
a simple technique for overcoming the dread of housekeeping (see page 1......
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