Switch_HowtoChangeThingsWhenChangeIsHard

CHIP HEATH THE BESTSELLING AUTHORS new light on how we can (continul!d on back flap) 1 . Three Surprises About Change 1 DI R E C T T H E R IDE R 2. Find the Bright Spots 27 3. Script the Critical Moves 49 4. Point to the Destination 73 M OT IVATE T H E ELEP H ANT 5. Find the Feeling 1 01 6. Shrink the Change 124 7. Grow Your People 149 S H APE T H E PA T H 8. Tweak the Environment 179 9. Build Habits 203 1 0. Rally the Herd 225 11. Keep the Switch Going 250 How to Make a Switch 259 Overcoming Obstacles 261 Next Steps 265 Recommendations for Additional Reading 267 Notes 269 Acknowledgments 293 ......