TheE-MythRevisited

The E-Myth Revisited Why Most Small Businesses Don’t Work and What to Do About It MICHAEL E. GERBER To My Father, I wish he were here. CONTENTS Acknowledgments Foreword Introduction Part I: The E-Myth and American Small Business Chapter 1. The Entrepreneurial Myth Chapter 2. The Entrepreneur the Manager, and the Technician Chapter 3. Infancy: The Technician’s Phase Chapter 4. Adolescence: Getting Some Help Chapter 5. Beyond the Comfort Zone Chapter 6. Maturity and the Entrepreneurial Perspective Part II: The Turn-Key Revolution: A New View of Business Chapter 7. The Turn-Key Revolution Chapter 8. The Franchise Prototype Chapter 9. Working On Your Business, Not In It Part III: Building a Small Business That Works! Chapter 10. The Business Development Process Chapter 11. Your Business Development Program Chapter 12. Your Primary Aim Chapter 13. Your Strategic Objective Chapter 14. Your Organizational Strategy Chapter 15. Your Management Strategy Chapter 16. Your People Strategy Chapter 17. Your Marketing Strategy Chapter 18. Your Systems Strategy Chapter 19. A Letter to Sarah Epilogue: Bringing the Dream Back t......