TheParadoxofChoice_WhyMoreIsLess

The Paradox of Choice Why More Is Less Barry Schwartz For Ruby and Eliza, with love and hope Contents Prologue. The Paradox of Choice: A Road Map PART I WHEN WE CHOOSE Chapter 1. Let’s Go Shopping Chapter 2. New Choices PART II HOW WE CHOOSE Chapter 3. Deciding and Choosing Chapter 4. When Only the Best Will Do PART III WHY WE SUFFER Chapter 5. Choice and Happiness Chapter 6. Missed Opportunities Chapter 7. “If Only…”: The Problem of Regret Chapter 8. Why Decisions Disappoint: The Problem of Adaptation Chapter 9. Why Everything Suffers from Comparison Chapter 10. Whose Fault Is It? Choice, Disappointment, and Depression PART IV WHAT WE CAN DO Chapter 11. What to Do About Choice Notes Searchable Terms Permissions P.S. Ideas, interviews, & features included in a new section… Acknowledgments About the Author Praise Other Books by Barry Schwartz Copyright About the Publisher Prologue The Paradox of Choice: A Road Map A BOUT SIX YEARS AGO, I WENT TO THE GAP TO BUY A PAIR OF JEANS. I tend to wear my jeans until they’re falling apart, so it had been quite a while since......