BigData

Table of Contents Title Page Table of Contents Copyright Dedication NOW MORE MESSY CORRELATION DATAFICATION VALUE IMPLICATIONS RISKS CONTROL NEXT Notes Bibliography Acknowledgments Index About the Authors Copyright © 2013 by Viktor Mayer-Schönberger and Kenneth Cukier All rights reserved For information about permission to reproduce selections from this book, write to Permissions, Houghton Mifflin Harcourt Publishing Company, 215 Park Avenue South, New York, New York 10003. www.hmhbooks.com Library of Congress Cataloging-in-Publication Data is available. ISBN 978-0-544-00269-2 eISBN 978-0-544-00293-7 v1.0313 To B and v V.M.S. To my parents K.N.C. 1 NOW IN 2009 A NEW FLU virus was discovered. Combining elements of the viruses that cause bird flu and swine flu, this new strain, dubbed H1N1, spread quickly. Within weeks, public health agencies around the world feared a terrible pandemic was under way. Some commentators warned of an outbreak on the scale of the 1918 Spanish flu that had infected half a billion people and killed tens of millions. Worse, no vaccine against the new virus was readily availabl......