Influence_ThePsychologyofPersuasion

This book is dedicated to Chris, who glows in his father's eye Contents INTRODUCTION Chapter 1 - WEAPONS OF INFLUENCE Chapter 2 - RECIPROCATION Chapter 3 - COMMITMENT AND CONSISTENCY Chapter 4 - SOCIAL PROOF Chapter 5 - LIKING Chapter 6 - AUTHORITY Chapter 7 - SCARCITY Epilogue - INSTANT INFLUENCE NOTES BIBLIOGRAPHY INDEX ACKNOWLEDGMENTS About the Author INTRODUCTION I can admit it freely now. All my life I've been a patsy. For as long as I can recall, I've been an easy mark for the pitches of peddlers, fundraisers, and operators of one sort or another. True, only some of these people have had dishonorable motives. The others—representatives of certain charitable agencies, for instance—have had the best of intentions. No matter. With personally disquieting frequency, I have always found myself in possession of unwanted magazine subscriptions or tickets to the sanitation workers' ball. Probably this long-standing status as sucker accounts for my interest in the study of compliance: Just what are the factors that cause one person to say yes to another person? And which techniques most effectively use these factors t......