国际商务英语写作(第1辑)

目 录 Section One External Communications Chapter 1 Components and Essential Qualities of a Business Letter 1.1 Questions for discussion 1.2 The importance of business letters 1.3 The common components of a business letter 1.4 The layout of a business letter 1.5 The essential qualities of a business letter 1.6 How to write a good-news letter and a bad-news letter? 1.7 Notes and explanations 1.8 Classroom activity 1.9 Exercises Chapter 2 Establishing Business Relations 2.1 Questions for discussion 2.2 Background information 2.3 Sample letters 2.4 Analysis and discussion 2.5 Points to remember 2.6 More useful patterns 2.7 Notes and explanations 2.8 Classroom activity 2.9 Exercises Chapter 3 Inquiries and Replies 3.1 Questions for discussion 3.2 Background information 3.3 Sample letters 3.4 Analysis and discussion 3.5 Points to remember 3.6 More useful patterns 3.7 Notes and explanations 3.8 Classroom activity 3.9 Exercises Chapter 4 Quotations, Offers and Counter-offers 4.1 Questions for discussion 4.2 Background information 4.3 Sample letters 4.4 Analysis and discussion 4.5 Points to remember 4.6 More useful......