What the Dog Saw

ALSO BY MALCOLM GLADWELL Outliers Blink The Tipping Point For Henry and David Copyright Copyright © 2009 by Malcolm Gladwell All rights reserved. Except as permitted under the U.S. Copyright Act of 1976, no part of this publication may be reproduced, distributed, or transmitted in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. Little, Brown and Company Hachette Book Group 237 Park Avenue New York, NY 10017 Visit our website at www.HachetteBookGroup.com. www.twitter.com/littlebrown. First eBook Edition: October 2009 Little, Brown and Company is a division of Hachette Book Group, Inc. The Little, Brown name and logo are trademarks of Hachette Book Group, Inc. Essays previously published in The New Yorker. ISBN: 978-0-316-08613-4 Contents Copyright Preface PART ONE: Obsessives, Pioneers, and Other Varieties of Minor Genius The Pitchman The Ketchup Conundrum Blowing Up True Colors John Rock’s Error What the Dog Saw PART TWO: Theories, Predictions, and Diagnoses Open Secrets Million-Dollar Murray The Picture Problem Something Borrowed ......